Last Thursday, December 12th, the Municipal Library of Alhaurín el Grande became the epicenter of sustainable rural tourism with the celebration of the 2nd Technical Conference on Professional Tourism. This event brought together numerous professionals in the sector to analyze, enhance, and project the opportunities for sustainable tourism in the municipality.
A Key Event for Tourism in Alhaurín el Grande
The main purpose of the conference was to highlight the various possibilities for sustainable rural tourism offered by Alhaurín el Grande. The focus was on the utilization, development, and conservation of local resources, always promoting a balance between economic growth and the preservation of the natural and cultural environment.
This event featured the presence of:
- Anthony Bermúdez Beltrón, Mayor of Alhaurín el Grande.
- Luis Guerrero Jiménez, Councilor for Tourism.
- Juan Cubo Guerrero, expert in vacation rentals and CEO of Cubo’s Holiday Homes.
- Toñi Gallego Gallego, President of Cicerones Rurales.
- Macarena Herrera Conejo, Councilor for Economic Development.
- María Jesús de Llano, Tourism Area Technician at the Alhaurín el Grande Town Hall.

The event also captured the attention of other professionals, entrepreneurs, and local entities, reinforcing the importance of tourism in the development of the municipality.
Presentations and Best Practices in Sustainable Tourism
One of the highlights of the conference was the presentation by Juan Cubo Guerrero, CEO of Cubo’s Holiday Homes, who shared his expertise on social and environmental best practices that can be implemented in tourist accommodations. Juan emphasized the need to embrace responsible tourism that benefits both visitors and the local community while protecting the environment.
Recognition of the Best Accommodations of 2024
During the event, awards were presented to the most highly-rated accommodations of 2024. These awards, which recognize quality and commitment to sustainable tourism, were given to:
- Best Apartment: Cubo’s Apartamento Seaview Port & Free Parking.
- Best Rural House: Cubo’s Finca La Deseada Family.
- Best Villa: Cubo’s Cozy & Modern Sol de Malaga.
These recognitions reflect the effort and dedication of the property owners in offering high-quality accommodations, with a strong commitment to sustainable development and the well-being of visitors.

Commitment to the Future of Rural Tourism
The 2nd Technical Conference on Professional Tourism reaffirms Alhaurín el Grande’s commitment to a sustainable tourism model, grounded in respect for the natural and cultural environment, as well as collaboration with sector professionals.
From the Town Hall and attendees, it was made clear that rural tourism is not only an economic opportunity but also a tool to preserve and promote the values that make Alhaurín el Grande a unique and attractive destination.
Congratulations to the award winners and to everyone who contributes to making Alhaurín el Grande a benchmark for sustainable rural tourism!