Last Thursday, December 12th, the city of Málaga shone brightly as it hosted the sixth edition of the Best Hotel Awards, the Tourism Excellence Awards. The prestigious event took place in the Auditorium of the Picasso Museum, a unique venue to honor the best in the tourism sector.
On a night filled with emotion, our CEO, Juan Cubo Guerrero, was recognized with the Lifetime Achievement Award in the Tourism Sector, highlighting his dedication, leadership, and commitment to the industry.
The gala, hosted by the charismatic Patricia Betancort, brought together distinguished representatives of international tourism, making it an unforgettable evening.

Celebrating Excellence
The Best Hotel Awards are much more than just accolades; they represent recognition for those who, through effort and vision, have transformed the tourism industry. This edition saw hundreds of candidates from around the globe, underscoring the significance of these prestigious awards.
Among the evening’s standout winners were:
- Hotel INTERCONTINENTAL BARCELONA, which received the award for Best Luxury Hotel and Best Event Hotel.
- RÉCHAUD HOSPITALITY SERVICE SCHOOL, recognized for Best Tourism Promotion Project and Best Training Company.
- COBOS CATERING, awarded Best Catering 2024.
- BARCELÓ HOTEL GROUP, for the Best Responsible Tourism Project.
The Honorary Awards celebrated exceptional achievements and contributions. Alongside Juan Cubo Guerrero, other honorees included AEHCOS, for Tourism Promotion, and the Gran Hotel Miramar, named Best Luxury Hotel.
A Tribute to an Inspiring Career
The Lifetime Achievement Award presented to Juan Cubo Guerrero reflects not only his success as the leader of Cubo’s Holiday Homes but also his innovative vision for redefining the tourism experience. Since the founding of our company, Juan has worked tirelessly to provide a service that combines quality, authenticity, and personalized attention, setting us apart in the industry.
This award is a testament to his passion for tourism, his ability to adapt to market changes, and his unwavering commitment to developing the Costa del Sol as a premier travel destination.

Social Responsibility and the Future
The event also highlighted its commitment to corporate social responsibility. Through Gala Acción Social, the Best Hotel Awards granted scholarships for CSR master’s programs, offering unique educational opportunities at the prestigious European University Campus business school.
At Cubo’s Holiday Homes, we would like to congratulate all the winners and thank the organizers for this event that promotes tourism excellence. A special thanks also to the Mayor of Alhaurín el Grande, Anthony Bermúdez, for his kind words about our CEO and for presenting him with the award. It is a true honor to have a leader like Juan Cubo, who inspires us every day to continue growing and offering unique experiences to our clients and property owners.
To learn more about this event, visit the official website: www.premiosalaexcelenciaturistica.com.
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